Job Description

Chief Marketing Officer (CMO)

We are seeking a strategic and results-driven Chief Marketing Officer (CMO) to lead our marketing efforts and drive firm growth. The ideal candidate will have a strong background in marketing, digital and traditional advertising, brand strategy, and data-driven decision-making. This role requires a visionary leader who can optimize multichannel marketing efforts and position the firm as a top personal injury law firm in its markets.

Key Responsibilities

Marketing Strategy & Leadership

1. Develop and execute a comprehensive marketing strategy aligned with firm goals.
2. Build, mentor, and lead a high-performing marketing team.
3. Collaborate with attorneys, leadership, and the intake team to drive client acquisition.
4. Oversee public relations and brand reputation.
5. Create, manage, and optimize the firm’s marketing budget, ensuring efficient allocation of resources to maximize ROI.
6. Manage relationships with marketing vendors, agencies, and media partners to ensure cost-effective, high-quality service delivery.
7. Identify and evaluate opportunities for market expansion, including new service areas and geographic growth.

Advertising & Brand Growth

1. Lead multichannel advertising efforts, including TV, radio, PPC, social media, and programmatic advertising.
2. Ensure compliance with legal advertising regulations while maintaining compelling messaging.
3. Oversee content marketing (thought leadership, blog posts, case studies) and brand-building initiatives, including community sponsorships and outreach efforts.
4. Negotiate contracts and partnerships with advertising platforms, production teams, and external agencies to maximize efficiency and ROI.

Data-Driven Marketing

1. Optimize the firm’s website, SEO, and paid search campaigns to generate client leads.
2. Oversee social media strategy to engage potential clients and position the firm as an industry leader.
3. Utilize CRM and marketing automation to enhance client engagement and lead nurturing.
4. Develop and oversee dashboards and reporting tools to track lead generation, conversion rates, and ROI across all marketing channels.
5. Analyze market trends, competitor performance, and client demographics to inform future marketing initiatives.
6. Monitor and analyze key performance indicators (KPIs), including market trends, competitor performance, and client demographics, to guide decision-making and maximize marketing impact.

Community Engagement & Outreach

1. Oversee and support the Community Engagement team, ensuring alignment with the firm's brand and marketing goals.

Qualifications

1. 10+ years of marketing leadership experience, preferably in legal, professional services, or high-growth industries.
2. Proven success in multichannel advertising, brand management, and digital marketing.
3. Strong expertise in SEO, PPC, and marketing analytics.
4. Experience managing marketing budgets and optimizing ROI.
5. Proven track record in managing vendor relationships, contract negotiations, and agency partnerships.
6. Exceptional leadership, communication, and analytical skills.
7. Ability to thrive in a fast-paced, client-focused environment.

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