Job Description

Benefits:

1. Dental insurance
2. Health insurance
3. Paid time off
4. Vision insurance

What is Bonton?

For the last 200 years, racial injustice and systemic oppression prevented opportunities in Bonton that were a given elsewhere. People here experienced higher rates of diabetes, stroke, and cancer, and 48% of residents lived in poverty. Residents have been denied access to the seven human essentials that are necessary to survive and thrive - health & wellness, economic stability, safe and affordable housing, transportation, a sense of belonging, education, and access to fair credit. Today, the community is transforming, and healing is coming from within.

Who We Are:

Bonton Farms is on a mission to transform lives by disrupting systems of inequity, laying a foundation where health, wholeness, and opportunity are the norm for all people. While many nonprofits work to solve one issue, Bonton Farms focuses on place-based interventions to build community capacity for long-term change. As the ecosystem of community resources improves, the neighbors in Bonton use these resources to build successful, self-sufficient lives, ultimately interrupting the impact of decades of disenfranchisement. Bonton Farms programs focus on the following seven human essentials: economic stability, health and wellness, transportation, education, access to fair credit, and community belonging.

THE MISSION: Transform lives by disrupting systems of inequity, laying a foundation where change yields health, wholeness, and opportunity as the norm.

MARKETING COORDINATOR

Overview of Role:

The Marketing Coordinator at Bonton Farms is responsible for supporting the development and execution of strategic integrated marketing plans and managing external communication for the organization. The role aims to communicate the organization's impact, increase engagement with its mission, and grow social enterprise revenue to better leverage philanthropy. This can include but is not limited to branding, communications, social, digital/web, and print.

Responsibilities:

1. Support Integrated Marketing Plans: Assist in creating and implementing marketing strategies across various channels to advance the organization's purpose.
2. Engagement Growth: Help increase engagement of donors, visitors, patrons, and volunteers through effective marketing plans.
3. Collaboration: Work with internal teams and external partners to ensure alignment with overall marketing strategies.
4. Channel Optimization: Identify opportunities to leverage existing channels and pilot new ones. This centers around more than just social media.
5. Data Analytics: Provide data analytics on campaign performance to inform future strategies.
6. Education and Training: Assist in educating staff and providing opportunities for them to execute portions of the strategy.
7. Vendor Management: Collaborate with and manage vendors, contractors, and interns associated with achieving the marketing plan.

Model commitment to Bonton Farms mission and planning for a sustainable organizational future.

Qualifications:

1. Bachelors degree in Marketing or Communication.
2. 12 years of experience in supporting integrated marketing strategies and managing campaigns. Preference would be in retail, hospitality, or some customer-facing entity.
3. Exceptional written, verbal, and public speaking skills.
4. Deep passion for mission-driven work, with humility, integrity, and a servant leadership approach.

Requirements:

1. Ability to meet or exceed deadline expectations.
2. Efficient organizational and time management skills.
3. Enhanced technical writing and editing skills.
4. Proficiency with digital communication.
5. Availability to work occasionally after-hours, weekend events.
6. Passion for the mission and people of Bonton Farms.

Core Competencies:

1. Deadline Management: Ability to meet or exceed deadlines.
2. Organizational Skills: Efficient organizational and time management skills.
3. Technical Writing: Enhanced technical writing and editing skills.
4. Availability: Willingness to work occasionally after-hours and during weekend events.
5. Passion: Strong passion for the mission and people of Bonton Farms.

Ability to thrive in a flexible, growth-oriented environment while maintaining a positive solution-oriented approach.

Education & Experience:

1. Bachelor's degree in Marketing, Communications, Business, or a related field (preferred).
2. 1-3 years of experience in marketing, advertising, or a similar role.
3. Experience with digital marketing, social media management, and content creation.

Technical Skills:

1. Proficiency in marketing software and tools such as Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign), HubSpot, Mailchimp, or Google Analytics.
2. Familiarity with SEO, PPC, and social media advertising (Facebook Ads, Google Ads, LinkedIn Ads).
3. Ability to analyze marketing metrics and key performance indicators (KPIs) to track campaign success.
4. Experience with website management.

More information regarding benefits, compensation, and the interview process can be provided with the HR department.

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