Job Description

The Executive Director, Digital Marketing is responsible for overseeing the strategy and the creative development for global digital and social marketing campaigns.

This role will be responsible for overseeing the digital and social marketing campaign, including development of official movie and ticketing sites, viral/stunted digital executions, organic social creative, banner creative, influencer/talent marketing strategies, mobile apps or games, emails, and any digital media creative executions or additional online features.In addition to overseeing the overarching global digital strategy this person will manage the RFPs with external agencies, creative production with agencies, overarching campaign timeline, cross-functional collaboration, manage filmmaker and key stakeholder relationships and is responsible for managing campaign budgets.

This role will direct the development of the digital marketing strategy and activation to bring the campaign to life online starting prior to the film entering production through the theatrical release through home entertainment. This person will coordinate and communicate closely across the different departments in the marketing organization to ensure campaign success. This position works hand-in-hand with the Social Media team to shape the social tone, voice, cadence and platform posting strategy for each film campaign. This person will develop social materials to be posted on respective film pages and coordinate with the Social team to amplify the content across the Studio Social Pages. This role will work closely with the creative advertising department to ensure alignment on digital AV being produced and to ensure all creative materials have proper creative attributions, calls to action and digital copy and providing best platform practice suggestions.

The Executive Director also supports any nuances in international digital approach, working closely with territories to ensure a cohesive and collaborative approach throughout the execution of the International theatrical campaign. Additionally, this person will work closely with global media to strategize and execute custom digital media executions with the global media team.

The expectation for the Executive Director, Digital Marketing is they will have an intimate knowledge of all of competitive landscape and emerging digital, influencer and social trends and because of this will create best-in-class digital campaigns that exceed expectations and support the Global Box Office potential.

This person also manages a budget related to the digital marketing basics costs and reflect changes to that budget on a weekly basis.

Help craft the overarching digital marketing deck and materials that will be used internally and for filmmaker meetings.

Finally, this person will oversee relationships with our filmmakers and facilitate in the approval process of digital creative elements before they are launched online.

Core Responsibilities:

DIGITAL STRATEGY DEVELOPMENT: 20%

Oversee the development of all digital strategy briefs which lay the framework for the digital and social campaign starting from production through film release

DIGITAL ASSET PRODUCTION: 20%

Oversee the development of all digital assets and organic social working with internal and external teams on the strategy and implementation.

AGENCY MANAGEMENT: 20%

Act as primary contact with agencies providing feedback to shape campaign creative

CROSS FUNCTIONAL COLLABORATOR: 20%

Work directly with other marketing departments to ensure consistency in materials and strategies in the campaign.

FILMMAKER/STAKEHOLDER RELATIONSHIPS: 10%

Oversee the relationship with filmmakers and stakeholders to make sure the work is properly approved, and changes are addressed.

BUDGET OVERSIGHT: 10%

Responsible for keeping movie campaigns on budget and working directly with finance to fix any budget changes.

Education, Years of Experience, Specialized Knowledge or Skills Required:

• Bachelor of Arts Degree preferred
• 10-12 years of experience in Digital/Social Media Marketing

Skills and Knowledge in:

• 360 campaign knowledge and experience with developing strategy, social, digital, print, email and AV creative
• Experience managing a creative agency, including crafting creative briefs and giving feedback. Prior agency experience a plus
• Obtains a strong understanding of the social media landscape and tracks the consumer behaviors trends within the landscape
• Proven track record of creating first-to-market digital/social campaigns utilizing new technologies or mediums to connect consumers to brands in meaningful ways
• Understanding of Digital Reporting Tools, Data Insights including Reach/Frequency/Engagement metrics

Attributes:

• A drive to innovate and break the mold with breakout creative campaigns
• Passionate about entertainment and connecting with consumers
• Self-starter with high level of initiative and ability manage multiple campaigns while still possessing an immaculate attention to detail
• Excellent written, oral communication, and effective team building skills
• Passionate, committed with a high level of energy
• Strong sense of ownership and urgency
• Must have an open communication and work collaboratively in a team environment, which takes into account managing expectations with multiple stakeholders
• Strategic critical thinker who can analyze and apply data to improve results
• Excellent organizational skills
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)

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