Job Description

Are you interested in building a career that makes a difference and creates a legacy? Human Appeal is a faith-based charity that aims to abolish poverty by providing humanitarian aid, sustainable development programs, and championing advocacy for our beneficiaries worldwide.

As Direct Marketing Specialist , the successful candidate will be responsible for planning, executing, and optimizing direct marketing campaigns to maximize donor engagement and contributions. This role requires a results-oriented individual with expertise in direct mail, email marketing, SMS campaigns, and personalized outreach strategies. The ideal candidate will collaborate with various teams to create impactful donor experiences, manage end-to-end campaign workflows, and analyze performance metrics for continuous improvement.

WHAT YOU WILL BE DOING

ESSENTIAL JOB FUNCTIONS:

Responsibilities include, but are not limited to:

1. Plan and Execute Direct Marketing Campaigns:
   • Develop and implement direct mail, email marketing, and SMS strategies to engage existing and potential donors.
   • Work with the creative team to design impactful materials for campaigns, appeals, and donor retention programs.
   • Coordinate with vendors to ensure timely production and distribution of direct mail and SMS content.
   • Create and segment donor lists to target specific demographics effectively.
   • Ensure campaigns align with broader organizational goals and fundraising strategies.
2. Analyze Campaign Performance:
   • Track, analyze, and report on direct marketing KPIs, including response rates, ROI, and donor retention.
   • Conduct A/B testing for campaign elements like messaging, design, and timing.
   • Leverage insights from data analysis to refine and optimize future campaigns.
   • Collaborate with the data team to ensure accurate donor segmentation and reporting.
   • Identify and address underperforming campaigns promptly with actionable solutions.
3. Donor Relationship Management:
   • Personalize outreach efforts to enhance donor experience and build long-term relationships.
   • Develop strategies to reactivate lapsed donors through direct marketing initiatives.
   • Maintain donor communication records to ensure consistency and continuity.
   • Actively gather donor feedback to improve future campaigns.
   • Support the CRM team in optimizing donor segmentation and data accuracy.
   • Provide input to digital marketing efforts to integrate direct, SMS, and online strategies.
   • Work closely with vendors and consultants to manage printing, mailing, and SMS distribution processes.
   • Contribute creative ideas for new direct marketing campaigns and donor engagement tactics.
   • Assist in the development of training materials and resources for internal teams.
4. Innovate and Optimize Processes:
   • Stay informed about trends and innovations in direct marketing and fundraising.
   • Propose and implement new tools, technologies, or methodologies to enhance campaign performance.
   • Streamline direct marketing workflows to increase efficiency and reduce costs.
   • Continuously explore innovative approaches to donor engagement and retention.
   • Develop and test new formats, themes, and techniques for direct marketing materials.

WHAT YOU WILL NEED

EDUCATION/EXPERTISE:

• Bachelors degree required in Marketing, Communications, Business, or a related field.
• Minimum of 3-5 years of experience in direct marketing, with a focus on fundraising or nonprofit campaigns preferred.
• Proficiency in CRM platforms (Salesforce preferred), email marketing tools, SMS platforms, and MS Office Suite.

JOB REQUIREMENTS/SKILLS/ETC:

Technical Skills:

• Proficiency in direct marketing software and tools, such as CRM systems (Salesforce preferred), email marketing platforms, and SMS tools.
• Strong analytical skills, with the ability to interpret data and generate actionable insights.
• Expertise in donor segmentation and personalization techniques.
• Skilled in direct mail production processes, including print and design coordination.
• Knowledge of compliance and data privacy regulations related to donor communications.

Leadership and Personal Skills:

• Exceptional organizational and project management skills, with attention to detail.
• Strong communication skills, both written and verbal, with the ability to craft compelling messages.
• Collaborative mindset, with the ability to work effectively across teams and with external vendors.
• Creative thinker with a passion for donor engagement and fundraising innovation.
• A proactive, adaptable, and problem-solving attitude.

PHYSICAL REQUIREMENTS:

• Visual acuity to use a keyboard and view a computer terminal. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp.
• May require ordinary ambulatory skills sufficient to visit other locations; or the ability to stand and walk.
• Ability to occasionally lift, carry and/or move light to medium weight up to twelve (12) pounds and/or exert up to twelve (12) pounds of force.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

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