Job Description

Job Description: Chief Marketing Officer (CMO)

Company: Reed’s Inc.

Location: Norwalk, Connecticut. Open to remote

Job Type: Full-time

Reports to: Chief Executive Officer

Company: Reed’s Inc. is an innovative and category-leading company that delivers premium, naturally bold better-for-you beverages under the Reed’s, Virgil’s, and Flying Cauldron brand names. Established in 1989, Reed’s Inc. products are available in over 45,000 retail locations across the U.S., with expanding global reach.

Job Summary

We are seeking a visionary, data-driven Chief Marketing Officer (CMO) to lead and elevate Reed’s Inc.’s global brand and marketing strategy in alignment with our aggressive growth goals. As a key member of the executive leadership team, the CMO will be responsible for defining and executing a holistic marketing vision across digital, brand, retail, product innovation, and consumer engagement.

This role requires an exceptional leader who can translate brand equity into market leadership, drive top-line growth through innovative demand generation strategies, and champion customer-centric thinking across the organization. The CMO will work closely with the CEO, Sales, Product Development, Operations and Finance teams to ensure marketing is a powerful lever for long-term enterprise value creation.

Key Responsibilities:

• Develop and implement a comprehensive, insight-driven global marketing strategy to elevate brand equity, expand market share, and accelerate revenue growth.
• Lead integrated marketing initiatives across digital, PR, experiential, retail/trade, and e-commerce.
• Direct brand positioning, product innovation strategies, and portfolio architecture.
• Build and manage a world-class marketing team with a high-performance culture.
• Use data analytics and market research to optimize pricing, promotional efficiency, and customer segmentation.
• Oversee all external brand communications to ensure consistency, creativity, and resonance.
• Lead customer acquisition and retention strategies across various channels.
• Develop long-term partnerships with agencies, retailers, and influencers to amplify brand reach.
• Serve as a spokesperson and brand ambassador in key strategic and investor settings.
• Set and manage the marketing budget and forecast with accountability for ROI.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree strongly preferred.
• Minimum 15 years of progressive marketing leadership experience, including at least 5 years in a C-level or senior executive marketing role in a CPG or beverage company.
• Demonstrated success in leading omnichannel brand growth and repositioning initiatives.
• Strong command of consumer behavior, brand strategy, digital marketing, and data analytics.
• Experience managing marketing in a public company or investor-facing environment preferred.
• Proven leadership in building, mentoring, and scaling high-performing marketing organizations.
• Expertise in go-to-market strategy, performance marketing, and new product launches.
• Excellent communication, presentation, and stakeholder engagement skills.
• Passion for innovation, agility, and operational excellence in a fast-paced entrepreneurial culture.

Reed’s Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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